Untangling The Complex Relationship Between Media Spend And Sales
Anyone who's been in marketing long enough can relate to the following scenario: It's the monthly leadership meeting for your company and the agenda includes a review of last month’s performance. April sales were up 5% versus March, and media spend was up by 10%. The VP of marketing excitedly proclaims that “our marketing is working, the increase in media spend was responsible for our increase ...
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NFL Draft Capsules - NFC East and South: Cowboys use first four draft picks on defensive players
IRVING (AP) — The Dallas Cowboys certainly took care of defensive coordinator Rob Ryan in this year's draft. It was so good for Ryan that midway through the final day of the draft Saturday he was heard in the hallway at Valley Ranch laughing while asking when the offensive draft was going to start.
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Arctic Ocean Releasing "Significant" Amounts of Methane
The surface waters of the Arctic Ocean may be releasing "significant" amounts of methane into the atmosphere, researchers reported yesterday in the journal Nature Geoscience . [More]
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Grilling Grass-fed Beef: Handy Tips and Tasty Recipes
Simple techniques and delicious recipes for making the most of local grass-fed beef
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BRIEFLY: April 25
Read about what's happening in and around Plymouth.
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